Daft.ie Remains the Most Visited Property Website in Ireland

28^th July 2009, New audience figures released today by Internet audience measurement firm ABC Electronic, shows that Daft.ie remains the most visited property website on the Island of Ireland. According to ABC Electronic, Daft.ie received a record number of visitors to its website in May 2009 and has significantly increased its audience market share of house buyers and renters looking for property online. The May audit shows that Daft.ie delivered over 103 million page impressions to 1,275,630 unique browsers, a 24% increase on a previous audit conducted in September 2008.

Commenting on the audit results, Eamonn Fallon, CEO at Daft.ie said, "We have seen strong growth in audience numbers across all sections of the website, but particularly in residential sales. This means that there are a lot of buyers waiting on the sidelines for the market to bottom out. My advice for sellers right now is to be flexible with your pricing and to make sure your online ad has good quality photos. According to our traffic stats, ads with good quality photos get much higher click-through rates than ads with no or poor quality photos".

Some of the traffic growth in May can be attributed to the launching of Daft.com into the Northern Ireland market place. "As the number one property website in the 26 counties, Northern Ireland was an obvious market for us to expand into. After researching the market for a number of months, we realised we could offer a more efficient service to Northern Ireland estate agents than existing websites. We launched daft.com in May, and less than 2 months later we cover more than 20% of the market."

Top 10 Certified Irish Websites

Position	Media Owner	Site Name	Date	Page Impressions	Unique Users/Browsers
1	Daft Media	Daft.ie	May-09	103,423,960	1,275,630
2	Trader Media Group	Carzone.ie	Jan-08	65,330,291	763,569
3	Radio Telefís Éireann	RTE.ie	Oct-08	55,251,633	2,395,037
4	Eircom	Eircom.net	Apr-07	37,701,807	1,033,294
5	Irish Times	MyHome.ie	Sep-06	26,436,425	339,233
6	IN&M	Independent.ie	Oct-08	23,127,981	1,787,503
7	Boards.ie	Boards.ie	Sep-08	22,221,109	1,708,718
8	Irish Times	Irishtimes.com	Oct-07	18,232,253	1,151,408
9	IN&M	PropertyNews.com	Aug-06	12,182,748	254,536
10	Empathy Marketing Ltd	Pigsback.com	Mar-08	11,887,641	320,684

Source ABC Electronic, for more information see www.abceireland.ie

View the ABC Certificate

Ends

Notes to the Editor

About Daft.ie
Daft Media is one of Ireland's largest online media groups. Founded in 1997, its flagship title, Daft.ie, is Ireland's largest property website with over 1.2 million monthly unique visitors. It also owns two other property related websites, Rent.ie and Property.ie. In 2008, Daft Media invested in Boards.ie, Ireland's largest community website and Adverts.ie, a social classifieds website. In May 2009, Daft Media launched Daft.com, a property website focused on the Northern Ireland market. The combined audience of all the websites in the group totals over 2 million unique visitors per month.

About ABC ELECTRONIC
ABCe was established in 1996 as the industry owned, non profit distributing organisation, which works on behalf of advertisers, media buyers and media owners to provide third party independent verification and certification for data related to e media in the UK and Ireland.

For more information, contact:
Claire Rogister, Daft.ie
Tel: +353 1 4218700 email: media@daft.ie