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Published on September 28th, 2017 | by Martin Clancy

KBC launches virtual reality experiences with Journal Media & Daft.ie

KBC Bank Ireland, Journal Media and Daft.ie have today announced a major technology partnership that will allow consumers to experience spaces around them in virtual reality at unprecedented scale.

The partnership will give audiences the opportunity to explore iconic landmarks, homes and even city neighbourhoods in a new way – using the latest VR technology alongside exclusive data and content in a significant media first.

How does it work? Pick up your smartphone or laptop – and you can explore some of Ireland’s most exciting landmarks in virtual reality from your desk, Dart or duvet. Or if you’re a prospective home buyer, you can walk through properties on the market in real time without leaving your couch.

But virtual reality experiences are just part of the Experience Your World partnership, a major media-first collaboration between KBC Bank Ireland, TheJournal.ie – Ireland’s most-read digital news source – and Daft.ie, Ireland’s leading real estate website and app. The collaboration was planned by Mediaworks, the forward thinking agency.

The partnership includes:

  • A series of media-first VR experiences based in iconic Irish landmarks, on TheJournal.ie
  • Virtual reality viewings of homes for sale, across Daft.ie
  • And a groundbreaking database of local neighbourhood guides, combining TheJournal.ie’s content expertise with previously unseen data from Daft.ie
  • A mortgage information event presented by leading industry experts

Director of Customer, Brand & Marketing at KBC Bank Ireland, Aidan Power said:

“We at KBC are delighted to announce our Experience Your World partnership with Journal Media and Daft.ie. Virtual reality continues to grow in popularity and is a revolutionary technology that allows consumers to experience a lifelike feel of what they are viewing, whether that is looking for a new home or wanting to find out more about a neighbourhood. As a digital led bank, KBC endeavours to provide our customers and the community with innovative technologies like this.

“We are very excited to be involved in this first of its kind partnership allowing consumers to view prospective properties as well as explore iconic Irish buildings and city neighbourhoods in ways they have never been able to before – and what’s more exciting is that this is all accessible from the comfort of your mobile phone.”

(L-R) Emer Lawn, Director, Mediaworks, Cameron McDonnell, Sales Director, Journal Media, Aidan Power, Director of Customer, Brand & Marketing at KBC Bank Ireland, Deirdre Currid, Digital Marketing Manager, KBC Bank Ireland, Sonia O’Sullivan, Key Account Director, DistilledSCH, Shane Brennan, Senior Digital Client Manager, Mediaworks

Cameron McDonnell, Sales Strategy Director at Journal Media said:

“It’s been really exciting to work with both KBC and Mediaworks to bring these groundbreaking features to life. Our aim is always to pioneer new ways to reach and engage with our users in a meaningful way, and this partnership has allowed us to do that.

“This project pushes the boundaries of digital advertising in Ireland. I believe that this level of collaboration – by working closely with KBC to share and understand each other’s business objectives – has allowed us to create a long-term partnership that will enhance the daily lives of our consumers, whilst also reaffirming KBC’s position as the innovative digital bank in Ireland.”

Emer Lawn, Director, Mediaworks said:

“What is exciting about this initiative is not only that it is completely new; but that it is a true example of brave collaboration. The readers and consumers are getting something of real added value, and we are proud of our role in taking a branded concept and turning into an everyday feature of some of Ireland’s largest media and property channels.”

The Experience Your World partnership will be supported by a major media campaign, using the advanced targeting capabilities across the Journal Media/Distilled SCH network to reach key audiences at scale with KBC messaging.


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