Daft Privacy and Cookie Policies

Last updated on 5th October, 2020

Contents


1. Privacy Policy
2. Cookie policy.


Privacy Policy


Introduction

Your privacy is important to us.

This privacy policy has been created to explain how and why we collect and use information about our users, and how we manage your privacy protection. We recommend that you read this statement in full, so that you understand how we will use your personal data. You can also read about specific issues by clicking on one of the topics below.

Table of Contents


1. What personal data do we collect?
2. Legal basis for processing.
3. How do we use your personal data?
4. How do we share your information?
5. Your rights and choices.
6. Other important information.


What personal data do we collect?

Daft collects personal data to operate our business and to provide you with the product and services that we offer. You provide some of this data to us directly, for example when you open an account with us, contact an advertiser on the site, or send a query to our support team. Other data is collected when you interact with our products, by using cookies and other technologies.

When using our site, you have choices about what data we collect, and when you are asked to provide personal data you may decline. If you decline to provide data that is necessary to provide you with a particular product or feature, you may not be able to use this product or feature.

We collect personal data in the following ways:

When you register with us as a user, you provide us with some personal data such as your name and email address, which we will store in order to create your account. We will also store information relating to any further use of our service, when you contact another user of the site through our platform, the contents of the emails you send to them and any other information that you may upload to the Sites. Finally, we may also collect information from any correspondence that you have with us.

When you use our services, we collect information about what types of services you use and how you use them. For example, which parts of our websites you visit, and what advertisements you view. The information that we collect while you use our services can be grouped into the following categories:

Legal Basis for Processing

We process your Personal Data in order to ensure the necessary performance of your contract with us. In certain circumstances, we may also process your Personal Data for the purposes of our legitimate interests, such as to inform you of changes to our services, to provide you with information about other services we offer, or in order to comply with any legal obligations to which we are subject.

We may also rely upon your consent as a relevant legal basis for processing your Personal Data. In the event you wish to withdraw your consent to the collection and processing of your Personal Data in this manner, please follow the links below:


How We Use Your Personal Data

We use the data that we collect to provide you with the products and services that we offer. This allows us to improve the products that we offer you and to personalise your experience on our site. We may also use the data to communicate with you, to inform you about your account and to provide you with security updates. Where you have consented for us to do so, we may also use your data to contact you in relation to updates about our own products, products provided by third parties, and to help to show you more relevant adverts on the site.

Your data will be used by us to authenticate your account and to enable you to interact with other users of our site.

How we Share Your Information

We retain access to all personal information that we have collected from you. If you have consented on signup or on the appropriate email form, we may provide any of the information we collect to carefully screened third parties to contact you regarding products or services that we think may be of interest to you. If Daft enters into a joint venture with or is sold to or merged with another business entity, your information may be disclosed to our new business partners or owners.

Your Rights and Choices

The General Data Protection Regulations offer you a number of rights in relation to your data. This includes the right to access a copy of your data, a right to receive a copy of your data that can be transferred to another organisation, a right to data deletion, a right to withdraw your consent to data processing, a right to restrict the processing of your data, and information on any automated decision making processes.

Other Important Information

If contacting us does not resolve your complaint, you have the right to contact your local Data Protection Commissioner. In Ireland, they can be contacted via their website here.


Cookie Policy


What are cookies and how are they used?

A cookie is a small amount of data that is sent to your device's web browser by a website and is stored on your *device's hard drive. Cookies may allow a website to "remember" your actions or preferences over a period of time, or they may contain data related to the function or delivery of the website. Each website can send its own cookies to your web browser. Your browser will have the option to prevent websites using cookies (your browser's help screen will tell you how to do this), but please note that this may reduce the functionality of our website and other websites.

Daft.ie (the website) uses cookies to keep our platform working as you expect it to, to analyse traffic, to prevent non-genuine users and/or malicious software from engaging in abusive activities on our platform, to enable performance and product improvements, to tailor your experience through personalised content and advertising, and to offer features for social media.

*PCs, tablets, mobile phones and any other internet accessible hardware.

Types of Cookies:


First-Party Cookies

First-party cookies are directly stored by the website (or domain) you visit. These cookies allow website owners to collect analytics data, remember language settings, and perform other useful functions that provide a good user experience.

Third-Party Cookies

Third-party cookies are created by domains that are not the website (or domain) that you are visiting, hence the name third-party. They are typically used for cross-site tracking, retargeting and the personalised advertising.

Cookie Categories:


Strictly Necessary Cookies

These cookies are essential in order to enable you to navigate the website and use its features, such as accessing secure areas of the platform. Without these cookies, services you have asked for, like shopping baskets or checkout features, cannot be provided.

To prevent non-genuine users and/or malicious software from engaging in abusive activities on our platform, reCAPTCHA and the cookies it requires to function are classified as strictly necessary to ensure the overall safety of our marketplace.

For the privacy of our users, we only use Google Analytics to process obscured and/or non-personally identifiable data to track and understand aggregated usage metrics on our platform, such as number of visitors and unique visits. With these privacy safeguards, Google Analytics and the cookies it requires to function are classified as strictly necessary.

Analytics Cookies

These cookies collect information about how visitors use our website, for instance; which pages users visit most often, which links they click on, if they get error messages from certain pages. etc.

These cookies do not collect information that can personally identify a user. Any information these cookies collect is aggregated and therefore anonymous. Their sole purpose is to help improve website functions.

Functional Cookies

These cookies allow the us to remember some of the choices you make and provide an enhanced, more personalised experience (e.g. remembering your user name and password for login, your search view preferences between sessions etc).

These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customise.

They may also be used to provide services you have asked for such as watching a video or posting a comment. The information these cookies collect may be anonymised and cannot track your browsing activity on other websites.

Advertising Cookies

These cookies are used to deliver advertisements that are more relevant to you and your interests as you browse the internet. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign.

They are usually placed by advertising networks with the website operator's permission. They remember that you have visited a website and this information is shared with other organisations such as advertisers.

Quite often marketing or advertising cookies will be linked to site functionality provided by the other organisation.

Please see here for an extensive list of Ad technology providers.

You can find more information about the cookies we use and the vendors we work with in the table below:

Vendor Cookie Type Category Purpose
Daft adserver_ccid First Party Strictly Necessary This cookie stores information about the last search performed by the user on the site.
Daft AgentID First Party Strictly Necessary This cookie is only set for agents and is an identifier in the form of a randomly-generated alphanumeric string which is used to identify a professional real estate agent session.
Daft daft_last_search First Party Strictly Necessary This cookie stores the last search of the user.
Daft daft_uuid First Party Strictly Necessary This cookie has the form of a randomly-generated alphanumeric string which is used to identify suspicious logins for security purposes.
Daft daftID First Party Strictly Necessary This cookie has the form of a randomly-generated alphanumeric string which is used to maintain a user session to keep the session alive between page requests.
Daft OPENSHIFT_production_accounts_SERVERID
OPENSHIFT_production_adview_SERVERID
OPENSHIFT_production_adwrite_SERVERID
OPENSHIFT_production_search_SERVERID
First Party Strictly Necessary Used to ensure the session remains on the same server.
Daft session_opened First Party Strictly Necessary It is used to check when the session of a user started. It is a security check to prevent a session takeover attack. This cookie may only be set after a user logs in.
Daft phishing_notice First Party Strictly Necessary This cookie is used to determine if the phishing notice should be shown to the user or not.
Daft PHPSESSID First Party Strictly Necessary This cookie is used for session management.
Daft remember_me_user First Party Strictly Necessary This cookie is used to save the login details of a user so that next time the user comes back using the same computer the user doesn't need to login again. This is set only if "Remember me" is checked by the user.
Daft ReportDownloadCompleteChecker First Party Strictly Necessary Only for private agents. Used to indicate if they have generated a report in the last 30 seconds.
Daft strap_*_* First Party Strictly Necessary Straplines are horizontal bars at the top of our website which sometimes appear to display a message to the user. This cookie is used to control whether we show the strapline to the user or not.
Daft intercom-session-rnuxs6t2 First Party Strictly Necessary Cookie set when estate agent opens an intercom modal to communicate with Customer Support.
Daft ecommerce First Party Functional This cookie is set to track the checkout process an anonymous user goes through when checking out items in the cart.
Daft unique First Party Functional This cookie consists of a date and randomly-generated alphanumeric string. It is used to generate analytics reports.
Daft DaftCC First Party Strictly Necessary Daft Cookie Consent - to store cookie preferences.
Daft dsch_partner_content_hub_session First Party Marketing Used to display an iframe with articles from content.daft.ie on the homepage.
Daft showAlert First Party Strictly Necessary Used to show a pop up on search to suggest creating an email alert.
AB Tasty AB Tasty Third Party Analytics This cookie is set by ABTasty. ABTasty is a platform for conversion rate optimization, personalization, customer activation, and testing. This cookie sends all test data (visitorID, test and variant IDs, timestamps).
AB Tasty ABTastySession Third Party Analytics This cookie identifies a unique session. It allows ABTasty to determine that a new session has begun for a user. It only lasts for the length of the session.
AT Internet atidvisitor Third Party Analytics Cookie used by AT Internet for the audience measurement purpose of collect the number of unique site IDs seen by the visitor and to stock the visitor id.
AT Internet atuserid Third Party Analytics Visitor ID for first-party cookie sites. Set by AT Internet.
AT Internet hit.xiti Third Party Analytics Audience measurement
AT Internet idrxvr Third Party Analytics This cookie is set by ATInternet and collects anonymous information when you visit our site to enable the analysis of browsing behavior on the site for optimization
CloudFlare __cfduid Third Party Strictly Necessary This cookie is set by CloudFlare, a company that provides internet security services. It is used to apply security settings to protect users.
donedeal __gads Third Party Advertising This cookie is associated with the DoubleClick for Publishers service from Google. It is used to register what ads have been shown to the user.
donedeal ddCCT4 Third Party Advertising don't see in in Donedeal cookie list
donedeal _hjid Third Party Advertising Hotjar cookie. This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the random user ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.
donedeal _hjTLDTest Third Party Advertising Hotjar cookie used to capture user behaviour
donedeal NPS_4fb20f86_last_seen Third Party Advertising This Wootric cookie is used so that Wootric knows when they first saw the user on this device after their SDK was enabled.
donedeal xtvrn Third Party Advertising Used by ATInternet to collect annonymous information for user analysis
donedeal xtidc Third Party Advertising Used by ATInternet to collect annonymous information for user analysis
donedeal JSESSIONID Third Party Advertising Session cookie, allows a users logged in status to be recognised when navigating the site
donedeal DDSearchStartTime Third Party Advertising This session cookie is set when a user starts a search so that their search results remain the same until they start a new search. This provides a more seamless experience when searching on DoneDeal. This cookie is strictly necessary as without it a user could experience inconsistencies when viewing our search pages.
donedeal utag_main Third Party Advertising This cookie name is associated with the Tealium data platform and is used for web analytics
donedeal DDUS Third Party Advertising Stores basic user information to display user's name on page
donedeal _ga Third Party Advertising Google analytics cookies - annonimisd data
donedeal ab.storage.sessionId Third Party Advertising Used to provide relevant ads to the user
donedeal DDLastViewedAd Third Party Advertising We set set a cookie containing the ad id of the last viewed ad by the user. We then use this to only increment the ad view count once on the ad views. This cookie does not contain any user information.
donedeal DDSEISIUN Third Party Advertising Session cookie, allows a users logged in status to be recognised when navigating the site
donedeal __zlcmid Third Party Advertising Zendesk chat cookie to store users information during chat
donedeal DDSIX Third Party Advertising Verifies the logged in user owns the session for security
donedeal _gaexp Third Party Advertising Used to determine a user's inclusion in an experiment and the expiry of experiments a user has been included in.
Doubleclick DSID Third Party Advertising Used by doubleclick for remarketing, optimisation, reporting and attribution of online adverts
Doubleclick permutive-id Third Party Advertising This Doubleclick cookie is used for retargeting, optimisation, reporting and attribution of online adverts
Doubleclick cto_lwid Third Party Advertising Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement - This also allows the website to limit the number of times that the visitor is shown the same advertisement.
Doubleclick IDE Third Party Advertising Used for serving targeted advertisements that are relevant to users across the web by measuring the conversion rate of ads presented to the user.
Doubleclick permutive-session Third Party Advertising This Doubleclick cookie is used for retargeting, optimisation, reporting and attribution of online adverts
Doubleclick GED_PLAYLIST_ACTIVITY Third Party Advertising This cookie is set to count the number of times a specific visitor is shown a specific ad – the cookie enables the advertisers to differentiate the specific ads shown and thereby making the advertising more efficient.
Doubleclick.net pixel Third Party Advertising A/B Tasty is an A/B testing solution that allows you to modify website pages using a visual editor, without writing any code, and without technical knowledge. You can then measure which versions of your pages produce the best results for your objectives.
Doubleclick.net view Third Party Advertising Ads view measurement
Doubleclick.net N3402.daft Third Party Advertising Ads view measurement
Eyespy 360 language Third Party Analytics likely is used to store language preferences, potentially to serve up content in the stored language.
Eyespy 360 auth Third Party Analytics likely used to allow users interact with Eyespy Virtual Tours creation modal as a daft user
Google __gads Third Party Advertising This cookie is associated with the DoubleClick for Publishers service from Google. It is used to register what ads have been shown to the user.
Google S Third Party Analytics Cookie from Google that collects certain information used to help improve services, including the pages users visit most often and whether users get error messages from certain pages
Google SIDCC Third Party Advertising A security cookie to protect a user’s data from unauthorized access
Google DV Third Party Advertising Security cookie to authenticate users, prevent fraudulent use of login credentials, and protect user data from unauthorized parties.
Google OTZ Third Party Advertising Cookie used by Google Analytics that provides an aggregate analysis of Website visitors
Google 1p-conversion Third Party Advertising Ads conversion measurement
Google CONSENT Third Party Advertising Used by Google to remember the user’s consent. It contains a timestamp
Google 1P_JAR Third Party Advertising Cookie used to gather website statistics and track conversion rates
Google ga-audiences Third Party Advertising Audience measurement
Google gen_204 Third Party Analytics Ads view measurement
Google activeview Third Party Advertising Ads view measurement
Google activity Third Party Advertising Ads view measurement
Google AdSense _gcl_au Third Party Strictly Necessary Used by Google AdSense for experimenting with advertisement efficiency across websites using their services
Google Adwords AID Third Party Advertising Cookie from Google adwords. These are used to optimize ad offerings on the google display network and search engine.
Google Adwords SID Third Party Advertising Cookie from Google adwords. These are used to optimize ad offerings on the google display network and search engine.
Google Adwords SAPISID Third Party Advertising Cookie from Google adwords. These are used to optimize ad offerings on the google display network and search engine.
Google Adwords APISID Third Party Advertising Cookie from Google adwords. These are used to optimize ad offerings on the google display network and search engine.
Google Adwords HSID Third Party Advertising Cookie from Google adwords. These are used to optimize ad offerings on the google display network and search engine.
Google Adwords NID Third Party Advertising Cookie from Google adwords. These are used to optimize ad offerings on the google display network and search engine.
Google Adwords SSID Third Party Advertising Cookie from Google adwords. These are used to optimize ad offerings on the google display network and search engine.
Google Adwords ANID Third Party Advertising Cookie from Google adwords. These are used to optimize ad offerings on the google display network and search engine.
Google Adwords APISID Third Party Advertising Cookie from Google adwords. These are used to optimize ad offerings on the google display network and search engine.
Google AdWords Conversion https://googleads.g.doubleclick.net/pagead/conversion/ Third Party Advertising Ads conversion measurement
Google Analytics _gat_UA-1011713-1 Third Party Strictly Necessary Google analytics cookies captures annonimisd data to understand how users engage with the site
Google Analytics _gat_gtag_UA_1011713_31 Third Party Strictly Necessary Google analytics cookies captures annonimisd data to understand how users engage with the site
Google Analytics _gat_UA-1011713-33 Third Party Strictly Necessary Google analytics cookies captures annonimisd data to understand how users engage with the site
Google Analytics _hjTLDTest Third Party Analytics Hotjar cookie used to capture user behaviour
Google Analytics collect Third Party Analytics Measure traffic and behaviour on site
Google Tag Manager gtm_auth Third Party Analytics Cookie from Google Tag Manager. These are used for debugging purposes for tag management and expires when the browsing sessions end. Cookie won't be set for visitors, only people who has access to GTM and using Debug pane.
Google Tag Manager gtm_debug Third Party Analytics Cookie from Google Tag Manager. These are used for debugging purposes for tag management and expires when the browsing sessions end. Cookie won't be set for visitors, only people who has access to GTM and using Debug pane.
Google Tag Manager gtm_preview Third Party Analytics Cookie from Google Tag Manager. These are used for debugging purposes for tag management and expires when the browsing sessions end. Cookie won't be set for visitors, only people who has access to GTM and using Debug pane.
Google Universal Analytics _ga Third Party Strictly Necessary Google analytics cookies captures annonimisd data to understand how users engage with the site
Google Universal Analytics _gid Third Party Strictly Necessary Google analytics cookies captures annonimisd data to understand how users engage with the site
HotJar _hjDoneTestersWidgets Third Party Analytics This cookie is set once a visitor submits their information in the Recruit User Testers widget. It is used to ensure that the same form does not re-appear if it has already been filled in. Lasts 365 days
Hotjar _hjid Third Party Analytics Hotjar cookie used to capture user behaviour
HotJar _hjDonePolls Third Party Analytics Hotjar cookie set as soon as a user completes a poll to ensure they don't get asked to fill it in again
HotJar _hjIncludedInSessionSample Third Party Analytics This cookie is associated with web analytics functionality and services from Hot Jar. It uniquely identifies a visitor during a single browser session and indicates they are included in an audience sample.
HotJar _hjMinimizedPolls Third Party Analytics Hotjar cookie set as soon as a user completes a poll to ensure they don't get asked to fill it in again
HotJar _hjShownFeedbackMessage Third Party Analytics Hotjar cookie that is set when a visitor minimizes or completes Incoming Feedback.
HotJar _hjClosedSurveyInvites Third Party Analytics Hotjar cookie used to store user interaction with an invitation to survey modal
HotJar _hjMinimizedTestersWidgets Third Party Analytics This cookie is set once a visitor minimizes a Recruit User Testers widget. It is used to ensure that the widget stays minimizes when the visitor navigates through the site. Lasts 365 days
Hotjar __hssrc Third Party Analytics Hubspot cookie implemented by HotJar used to gather information about user interaction
Hotjar __hstc Third Party Analytics Hubspot cookie implemented by HotJar used for tracking visitors.
Hotjar ajs_anonymous_id Third Party Analytics A randomly generated string used to count how many people visit us by tracking if they have visited before
Hotjar ajs_group_id Third Party Analytics Set by HotJar. This cookie tracks visitor usage and events within the website. Lifespan is determined by HotJar.
Hotjar ajs_user_id Third Party Analytics Set by HotJar. This cookie helps track visitor usage, events, target marketing, and can also measure application performance and stability
Hotjar hubspotutk Third Party Analytics Hubspot cookie implemented by HotJar and used for to keep track of a visitor's identity. This cookie is passed to HubSpot on form submission and used when deduplicating contacts
Hotjar _fbp Third Party Analytics Used by Facebook to deliver a series of advertisement products
ScorecardResearch UID Third Party Analytics This cookie provides a uniquely assigned, machine-generated user ID and gathers data about activity on the website.
ScorecardResearch UIDR Third Party Analytics This cookie is set to measure the number and behavior of website visitors coming and going.
Tealium _gat_tealium_0 Third Party Analytics Tealium Google Analytics Integration used to decide whether to send google analytics events to a specific account or not.
Tealium utag_main Third Party Analytics This cookie name is associated with the Tealium data platform and is used for web analytics
Wootric NPS_215a2284_surveyed Third Party Analytics This Wootric cookie is a flag that indicates if a user has taken a survey on DoneDeal already and prevents him/her from being oversampled.
Wootric NPS_215a2284_last_seen Third Party Analytics This Wootric cookie is used so that Wootric knows when they first saw the user on this device after their SDK was enabled.
Wootric NPS_215a2284_throttle Third Party Analytics This is a Wootric cookie that mirrors the resurvey throttle based on last response or decline date.

From time to time, there may be changes to these third-party cookies such as name changes, etc. We will endeavour to keep the table updated and encourage you to review the Privacy Policies of each of the third parties listed above.

This Cookie Policy forms part of our overall Privacy Policy.