Daft awarded Digital Media Brand of the Year

3rd February, Daft.ie, Ireland's biggest property site, picked up the coveted Digital Media Brand of the Year Award at the annual Digital Media Awards held last night at the Burlington hotel. This honour is awarded for demonstrating growth of a brand through digital media as well as tangible results for the brand.

Commenting at the awards Brian Fallon, Co-founder, Daft.ie said "Brand is hugely important to us at Daft. In the last year we've completely revamped our brand and jumped into the first-time-buyers market. This move has seen the site's popularity mushroom and now most of our traffic is from people buying their first home.

"The latest addition to our brand, The Daft Mortgage Centre, has been a major component of our recent growth. We have assembled 6 independent mortgage brokers into our site. Each broker has links to all the major banks so it means that our visitors get better value mortgages. The fact that in the first 3 months we processed over 350 million euro in applications shows how popular it has become"

The Digital Media Awards, now in its third year, aims to recognise the global digital media industry, to reward excellence, innovation and talent and to identify global industry standards.

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For further information please contact:
Jennifer Mooney
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087-8336450

Notes to the Editor
Daft.ie, Ireland's biggest property site has been providing low-cost online advertising to the Irish property market since 1997 with a primary focus on first-time-buyer properties for sale, house shares and property to let.

Established by two brothers Eamonn and Brian Fallon, Daft.ie has become the country's biggest property portal with over 13,000 properties available for sale or let at any one time. The site currently delivers 12 million pages of properties a month to over 520,000 visitors. Eamonn and Brian were also finalists in the 2004 Entrepreneur of the Year Awards.