Daft.ie Takes Top Traffic Spot

23th November 2006, Daft.ie Ireland's largest property website, has retained its title as the busiest website in the country. An independent audit of internet traffic by ABC ELECTRONIC confirms that Daft.ie received requests for over 38.8 million pages of information in September 2006, the largest ABC ELECTRONIC audited figure for any Irish website to date. This figure represents a 40% increase in traffic in the last 3 months alone.

Commenting on the figures, Eamonn Fallon, Director, Daft.ie said "Our incredible growth is due to a surge in the number of people looking for houses and apartments for sale. We now have over 22,000 second hand properties and 15,000 new homes for sale. This is twice as many properties as our nearest competitor. The vast choice, coupled with our new broadband mapping service, has driven traffic levels on Daft to an all time high".

Source ABC Electronic, for more information see www.abceireland.ie

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Ends

Notes to the Editor

About Daft.ie
Daft.ie is Ireland's biggest property website with the largest selection of residential property for sale in Ireland. It is also the primary online destination for commercial, overseas and residential property to let. Daft.ie was founded in 1997 as an efficient way of finding property and house mates online. In recent years Daft has expanded into all areas of the Irish property market and today has a thriving network of over 1,000 estate agents and over 40,000 landlords. In 2005, Daft.ie customers applied for over €3 billion in mortgages. The company has won numerous awards for its innovative approach and strong customer focus. In 2005 it won Innovation and Internet Entrepreneur of the Year (IIA Net Visionary Awards), Best International eBusiness Website (United Nations World Summit, Tunisia), Small Business of the Year (Small Firms Association) and Digital Media Brand of the Year.

Daft.ie publishes the Daft Report and the Daft House Price Index, essential tools for anyone with an interest or a stakehold in the Irish property market

About ABC ELECTRONIC
ABC ELECTRONIC (www.abce.org.uk) was established in 1996 as the industry owned, tri-partite, not for profit organisation, which works on behalf of advertisers, media buyers and media owners to provide third party independent verification and certification for data related to electronic media (Internet, Email, SMS, Interactive TV, WAP, PDA and Streaming audio and video) in the UK and Ireland.

ABC ELECTRONIC's role is to manage standards for the industry through its work with JICWEBS*, and to provide credibility, comparability and transparency for electronic media. This gives advertisers the opportunity to maximise returns on marketing budgets by using ABC ELECTRONIC certified media and ensures that stakeholders (marketers, investors, media owners, media buyers, advertisers) can invest in electronic media with confidence and trust.

ABC ELECTRONIC serves the online media communities in the UK and Ireland, and is leading an international network setting global standards for electronic media. ABC ELECTRONIC delivers global measurement standards for local markets through its work as Chair of the IFABC web standards group. www.ifabc.org

*JICWEBS (The Joint Industry Committee for Web Standards in the UK and Ireland) is a body created by the UK and Ireland media industry. Its purpose is to ensure independent development and ownership of standards for measuring on a site centric, census basis audience reach, frequency and activity levels including the use and effectiveness of advertising on electronic media. www.jicwebs.org. ABC ELECTRONIC supports the work of JICWEBS by delivering audit and certification services for electronic media usage to these industry agreed standards.

For more information, contact:
Jennifer Mooney, Marketing Solutions
053 26789, 087-8336450