Daft.ie Extends Lead over Online Competitors

25th May 2007, Daft.ie Ireland's largest property website, has increased its lead over its online rivals according to figures in the latest audit by internet traffic specialists ABC Electronic. In March 2007 over three quarters of a million people accessed over 50 million pages on Daft.ie. This gives Daft.ie more than 50% market share of all Irish online property searches with the next biggest property website taking just under 30%.

Commenting on the figures, Eamonn Fallon, Director, Daft.ie said "The explosion in broadband use in the home and in the office has lead to record numbers of people using the internet to search for property and Daft.ie has largely benefited from this growth. Online is now the number one medium for selling and letting property, which represents a tipping point for the property advertising industry. Consumers are realising that websites like Daft.ie are a reason to get connected because we give them access to a much wider choice of properties than is available elsewhere."

For more information on Ireland's top websites see:
http://www.daft.ie/abc

For a full history of recent Irish audits see the ABC Electronic website: http://www.abceireland.ie/

For further information please contact: Jennifer Mooney, Marketing Solutions,
053 26789, 087 833 6450

Ends

Notes to the Editor

About Daft.ie
Daft.ie is Ireland's biggest property website with the largest selection of residential property for sale in Ireland. It is also the primary online destination for commercial, overseas and residential property to let. Daft.ie was founded in 1997 as an efficient way of finding property and house mates online. In recent years Daft has expanded into all areas of the Irish property market and today has a thriving network of over 1,000 estate agents and over 40,000 landlords. In 2005, Daft.ie customers applied for over €3 billion in mortgages. The company has won numerous awards for its innovative approach and strong customer focus. In 2005 it won Innovation and Internet Entrepreneur of the Year (IIA Net Visionary Awards), Best International eBusiness Website (United Nations World Summit, Tunisia), Small Business of the Year (Small Firms Association) and Digital Media Brand of the Year.

Daft.ie publishes the Daft Report and the Daft House Price Index, essential tools for anyone with an interest or a stakehold in the Irish property market

About ABC ELECTRONIC
ABC ELECTRONIC (www.abce.org.uk) was established in 1996 as the industry owned, tri-partite, not for profit organisation, which works on behalf of advertisers, media buyers and media owners to provide third party independent verification and certification for data related to electronic media (Internet, Email, SMS, Interactive TV, WAP, PDA and Streaming audio and video) in the UK and Ireland.

ABC ELECTRONIC's role is to manage standards for the industry through its work with JICWEBS*, and to provide credibility, comparability and transparency for electronic media. This gives advertisers the opportunity to maximise returns on marketing budgets by using ABC ELECTRONIC certified media and ensures that stakeholders (marketers, investors, media owners, media buyers, advertisers) can invest in electronic media with confidence and trust.

ABC ELECTRONIC serves the online media communities in the UK and Ireland, and is leading an international network setting global standards for electronic media. ABC ELECTRONIC delivers global measurement standards for local markets through its work as Chair of the IFABC web standards group. www.ifabc.org

*JICWEBS (The Joint Industry Committee for Web Standards in the UK and Ireland) is a body created by the UK and Ireland media industry. Its purpose is to ensure independent development and ownership of standards for measuring on a site centric, census basis audience reach, frequency and activity levels including the use and effectiveness of advertising on electronic media. www.jicwebs.org. ABC ELECTRONIC supports the work of JICWEBS by delivering audit and certification services for electronic media usage to these industry agreed standards.

For more information, contact:
Jennifer Mooney, Marketing Solutions
053 26789, 087-8336450