Daft.ie Retains its Position as Ireland's Largest Website
15th October 2007, Daft.ie, Ireland's largest property website, has retained its lead over other sites in the Irish market according to the latest audit by the independent standards body ABC Electronic.
The figures show that over eight hundred thousand users are accessing the site on a monthly basis and that users are looking at over 59 million pages every month. Not only does this give Daft.ie more than half of the market share of Irish online property websites, but it also makes them the most trafficked destination website in Ireland.
Daft.ie leads the way when it comes to how much site content is accessed by users. The website can be considered the "stickiest" site, with more pages (as measured by page impressions) being accessed by user than other sites in the market.
Welcoming the figures, Eamonn Fallon, CEO of Daft.ie commented "Over 1,500 estate agents in Ireland choose to list all their property for sale on Daft.ie giving consumers access to nearly the entire Irish property market online. It is this breadth of choice that is causing the shift of consumers away from other property websites and newspaper property supplements and onto Daft.ie."
The audit for September 2007 was conducted by ABC Electronic, which is the accepted industry standards body.
For a full history of recent Irish audits see the ABC Electronic website:
http://www.abceireland.ie
| Position | Media Owner | Site Name | URL | Page Impressions | Unique Users | Audit Date |
| 1 | Daft Media | Daft.ie | www.daft.ie | 59,525,107 | 813,288 | Sep 07 |
| 2 | Radio Telefís Éireann | RTE.ie | www.rte.ie | 37,721,756 | 1,599,005 | Oct 07 |
| 3 | Eircom | Eircom.net | www.eircom.net | 37,701,807 | 1,033,294 | Apr 07 |
| 4 | Trader Media Group | Carzone.ie | www.carzone.ie | 34,876,791 | 470,048 | Jan 07 |
| 5 | Irish Times | MyHome.ie | www.myhome.ie | 26,436,425 | 339,233 | Sep 06 |
| 6 | Irish Times | Irish Times | www.ireland.com | 18,232,253 | 1,151,408 | Oct 07 |
| 7 | IN&M | Independent.ie | www.independent.ie | 18,171,857 | 956,255 | Apr 06 |
| 8 | IN&M | PropertyNews.com | www.propertynews.com | 12,182,748 | 254,472 | Nov 06 |
| 9 | Empathy Marketing Ltd | Pigsback.com | www.pigsback.com | 9,462,995 | 247,472 | Nov 06 |
| 10 | Saon Group | IrishJobs.ie | www.irishjobs.ie | 9,014,960 | 413,766 | Jan 07 |
Source ABC Electronic, for more information see www.abceireland.ie
Ends
Notes to the Editor
About Daft.ie
Daft.ie is Ireland's largest property website. In 2007, over €60 billion worth of Irish property alone was listed on the site. The latest audited report from ABCe (Sept 2007) shows traffic of 59 million page impressions (pages of information received) and 813,288 unique users. Daft.ie is now the number 1 property website in Ireland across all demographics from first-time-buyers to commercial property investors.
About ABC ELECTRONIC
ABC is a not for profit organisation owned by the media industry, tasked with promoting trust by providing robust currencies on which to trade media in the UK and Ireland. ABC certifies and provides audit services to verify the circulation figures of newspapers and magazines, attendance at exhibitions and performance data across a wide range of digital media (including websites and email) through ABCe.
ABC is governed by a Council of permanent and elected representatives including media owners, media buyers, advertisers and representatives from industry trade bodies. Any changes to rules and regulations are instigated and agreed on by these industry representatives including ISBA, IPA, IPA Digital, PPA, AEO, NS and NPA, to ensure the needs of the media industry are met.
ABCe's role is to manage standards for the industry through its work with JICWEBS, the Joint Industry Committee for Web Standards, and to provide credibility, comparability and transparency for digital media. www.jicwebs.org
For more information, contact:
Anne Marie Boyhan, Daft.ie
Tel: +353 1 4218700 email: Annemarie@daft.ie