Daft.ie reaches 1 million unique users in September

11^th November 2008, Daft.ie, Ireland's largest property website, has re-affirmed its position as the number one destination for house buyers and renters in Ireland, according to the latest independent audit from ABC electronic.

The September audit shows that Daft.ie delivered over 85 million page impressions to 1,025,838 unique browsers, a 35% increase in traffic to the site compared to September 2007.

"In the past year we have significantly increased our lead in online real estate. In the month of September we had 5 times the number of property listings than our nearest competitor, and we delivered 59 million more page views" said Anne Marie Boyhan, Marketing Manager at Daft.ie.

She continued "Given the state of the property market at the moment, these figures should provide some relief to house sellers. However, it could be some time before all this latent demand translates into actual transactions."

Top 10 Certified Irish Websites

Position	Media Owner	Site Name	Page Impressions	Unique Users
1	Daft Media	Daft.ie	85,651,980	1,025,838
2	Trader Media Group	Carzone.ie	65,330,291	763,569
3	Radio Telefís Éireann	RTE.ie	43,696,756	2,112,914
4	Eircom	Eircom.net	37,701,807	1,033,294
5	Irish Times	MyHome.ie	26,436,425	339,233
6	Boards.ie	Boards.ie	22,221,109	1,708,718
7	Irish Times	Ireland.com	18,232,253	1,151,408
8	IN&M	Independent.ie	18,171,857	956,255
9	IN&M	PropertyNews.com	12,182,748	254,472
10	Empathy Marketing Ltd	Pigsback.com	10,822,693	244,208

Source ABC Electronic, for more information see www.abceireland.ie

View the ABC Certificate

Ends

Notes to the Editor

About Daft.ie
Daft Media is one of Ireland's largest online media groups. Founded in 1997, its flagship title, Daft.ie, is Ireland's largest property website. In 2007, over €60 billion worth of Irish property for sale was listed on the website which represented over 90% of all the houses sold that year.

About ABC ELECTRONIC
ABCe was established in 1996 as the industry owned, non profit distributing organisation, which works on behalf of advertisers, media buyers and media owners to provide third party independent verification and certification for data related to e media in the UK and Ireland.

For more information, contact:
Anne Marie Boyhan, Daft.ie
Tel: +353 1 4218700 email: media@daft.ie