Daft sets its sights on Poland with the launch of Daft.pl
Tuesday, 19th January, 2010 - Daft Media Group has today announced its expansion into the Polish online property market with the launch of Daft.pl. The website launches with approximately 60,000 properties covering every major city and town in Poland. Daft.pl hopes to benefit from the positive brand recognition of Daft.ie amongst the hundreds of thousands of Polish people who came to work and live in Ireland during the last 10 years.
The Polish market represents significant potential for the Daft Media Group -- it is approximately ten times larger than the Irish market with a population of 38 million. Warsaw alone is home to 2 million, almost half that of the total Irish population. Internet penetration in Poland is slightly behind Ireland at 52% versus 66% but the market for online advertising is growing at a faster rate in Poland. According to the Interactive Advertising Bureau in Poland the market doubles in size every 12 months.
The Daft.pl website has been fully localised into Polish and offers all the functionality of Daft.ie, with the same award-winning user experience. Daft.pl already has 60,000 properties available for sale or rent in Poland, and is adding 10,000 new listings every single day.
Commenting on the launch, Judyta Holubowicz, Business Unit Manager, Daft.pl said, "We see this expansion into Poland as being a very positive move for Daft. There is so much potential in this market and we hope to build on the strong link that exists between Ireland and Poland. We expect many of the Polish people that have had positive experiences using Daft over the last few years will help spread the word back home. All in all we're very excited to be moving into Eastern Europe and we're anticipating great success in this market".
For further information please contact:
Christine Roche on 085 717 1742 or christine@daft.com
About Daft Media Group
Daft Media is one of Ireland's largest online media groups. Founded in 1997, its flagship title, Daft.ie, is Ireland's largest property website with over 1.2 million monthly unique visitors. It also owns two other property related websites, Rent.ie and Property.ie. In 2008, Daft Media invested in Boards.ie, Ireland's largest community website and Adverts.ie, a social classifieds website. In May 2009, Daft Media launched Daft.com, a property website focused on the Northern Ireland market. The combined audience of all the websites in the group totals over 2 million unique visitors per month.