Daft.ie House Rules for Advertisers
Last modified on September 23th 2016
At Daft Media Ltd. (“Daft”, “We” or “Us”) we believe in providing the best possible service to our users and
advertisers. With our House Rules for Advertisers, we aim to create a safe, fair and enjoyable environment for all users of daft.ie, rent.ie, let.ie and/or property.ie (“the Sites”) by outlining the minimum property advertisement standards that need to be
adhered to and providing you with the most effective tool for finding a property. As a user or advertiser, you are responsible for reviewing and
understanding Daft's policies, as well as all applicable laws and regulations as outlined in the Sites’ Terms and Conditions. By accessing or using the Sites, you agree to be bound by the Sites’ Terms and
Conditions. By advertising on the Sites, you agree to be bound by the House Rules for Advertisers.
Breaches of these property advertisement standards may result in a range of actions, including:
Removal of property listings
Suspension of access to your account
In the case of criminal activity such as fraud, and upon receipt of a valid request in accordance with applicable data protection laws, we will pass
on all relevant account and/or member details to the relevant authorities for informal and /or formal investigation purposes e.g. Gardai
We reserve the right to edit or delete ads from our site at any time and without prior notice
You are solely responsible for your conduct and any advertising or other information that you submit, post, and/or display on the Sites. You agree not to
post advertising or other information contrary to these House Rules or any applicable law.
Property Listing Legal Requirements
Discrimination in advertising is not permitted and all advertising must comply with all applicable laws as regards property listings and/or
accommodation advertising (including, but not limited to, the requirement to include a BER rating in the property advertisement where applicable).
As of January 1, 2016, the Equality (Miscellaneous Provisions) Act 2015 introduced “housing assistance” as a new ground of discrimination
in relation to accommodation. This means that people in receipt of housing assistance, rent supplement or other social welfare payments can no longer
be discriminated against in relation to the provision of accommodation. Under this legislation, a landlord cannot discriminate against a person in
receipt of rent supplement, housing assistance or any payment under the Social Welfare Acts. Property descriptions should not contain exclusionary
language such as ‘rent supplement not accepted’, ‘professionals only’ or ‘rent allowance not allowed’. These
examples of discriminatory language are not exhaustive.
Listings on the Sites are not to be used to advertise or promote anything other than property.
Only current and available properties are to be advertised in the general listings and all details on these properties are to be updated by the
Each property can only be advertised once on the Sites, duplicates are automatically deleted.
Only one advert may be placed to display the development under the "New Homes" section. This advert allows you to highlight individual units available in the development. The individual units will then auto-populate to the "For Sale" section. Duplicates are automatically deleted.
Where a property has multiple identical* units available, only one advert may be placed to display the unit type. (*Identical units can be defined as matching # rooms, square footage and price) Identical units with multiple listings are automatically deleted.
Property Listings Presentation
Sale properties are listed on the Sites in chronological order based on the date the ad was originally posted. Renewing an ad does not move it up the
listings; it simply maintains it on the Sites.
In the “Sharing” and “Letting” sections, renewing an ad moves it to the top of the listings. Renewing an ad is allowed once per
24 hour period.
In the “Sharing” section of the site, you are not permitted to place a new copy of your ad on a frequent basis. Instead, you should renew
your existing advert.
It is your own responsibility to renew your advert within the required timeframe. Failure to renew your advert will result in it being paused in your
account. After a period of no more than 30 days, the paused advert will be archived.
Upgrades to adverts will be charged at the advertised price. No credit will be given on existing standard ads when choosing an upgrade.
Ads can be paused in your account for up to 30 days (this will be less if there are less than 30 days remaining on the life of your ad) after which
time they are automatically archived by the system. Once archived, payment is required to restore the ad to the Sites again. Credit cannot be given for
any time that has not been used on the original ad.
Ads may appear as pending in your account before becoming active on the Sites as they wait for system approval. Ads placed outside of office hours may
not be approved until our offices re-open.
Pausing your ad does not extend the lifespan of your ad and the calendar will continue to run for any time that the ad is paused.
Deactivating and reactivating ads within other sections in a bid to move them to the top does not work and is not allowed. Deactivating ads and re-listing them as new properties is strictly prohibited.
Property Listings Definition
All properties must be advertised within the correct section of the Sites (i.e. sales, commercial, overseas, lettings, sharing, short-term lettings,
holiday homes, etc).
B&B’s, hostels and similar accommodation should be entered in the “Holiday Homes” letting section, not the “Sharing”
New developments cannot be advertised within a private account and must be advertised within a Developer account. Please contact email@example.com in order to set up this type of account.
All properties advertised in the “Sharing” section should have at least one existing resident.
Ads placed in the “Lettings” and “Short-term lettings” section must be fully vacant at time of advertisement or specify the
date at which the property advertised will be fully vacated and ready to move in (move-in date).
Only one property per ad, and one ad per property.
If you are advertising more than one sharing property with us, you may be required to open a professional account with us.
No property should be advertised without the consent of the owner.
For the purposes of clarification, the person or business entity advertising the property to let, should exclusively either own the property advertised
and therefore be solely authorised to let it out to a 3rd party OR be solely legally authorised to let that property out on behalf of the
For the avoidance of doubt, you must not advertise a property that you are not properly authorised to market or that is not freely available for sale
In the event that the property sale has completed or is tenanted, you will ensure the removal of the property from the Sites. For estate agencies,
lettings properties may remain with the following property status for a period of time no longer than 6 weeks: Let Agreed.
Property Listing Advertised Price
Residential lettings ads must have a valid rental price.
In the “Sharing” section, the price shown must be per room, not per person.
Ads placed in the “Lettings” and “Short-term lettings” section must have the price advertised for the full property and not per
Our database automatically processes advertised price increases and/or decreases for all listed properties. We are unable to remove this indicator from
Property Listing Images
Photos uploaded for each property must be of the property and/or land in question. Using generic photos and copying images from other listings without
first obtaining permission to do so is not permitted.
You must have the necessary copyright to use the photos associated to the property advertised.
Uploading a logo to your ad is strictly prohibited. Text is also not allowed on the image. If you like, you can include a caption with the photo, but
text is not allowed on the photo itself. We reserve the right to remove any images in breach of this rule without prior notice.
Property Listing Description
All ads should be advertised in English as the primary language.
The description of the property must be accurate and withstand a fair and objective interrogation of the property features and facilities outlined in
the property description.
Copying the description from another ad is not permitted.
The address of a property must be correct. Misrepresenting the location of a property is not permitted.
Any additional descriptive wording in the address field of the property listing, including but not limited to, "Reduction", "Stunning", "Bargain", etc.
is not allowed - this can be placed in the description field.
Email addresses and links are not to be included in the property description without first obtaining permission to do so. A reply button is provided.
This is to protect advertisers from spamming.
Writing terms such as "agreed", "under contract" or "under offer" in the description is not allowed.
Property Listing Advertisement Other Important Requirements
Discrimination in any form and use of abusive of profane language is not allowed. You warrant that You will not without Daft’s written permission
directly or indirectly, sell on or provide access to the services and features of the Sites obtained through membership of the Sites to third parties
Replying to private advertisers in order to offer services constitutes spamming and is strictly prohibited.
Use of the
(s) for Advertising purposes
You may not post a survey to the discussion forum without prior permission from Daft
You may not use the discussion forum for any promotional purpose
For your own online security as well as providing a good experience for discussion forum users, you may not post any personal details such as your
name, telephone number, email address, address or website to the discussion forum.
Daft Lead Assurance for Private Users
If you do not receive any enquiries for your rental property within 90 days of first entering your property onto the Sites, we will relist your ad for a
maximum of a further 90 days at no additional cost to you (this is our "Lead Assurance").
In order to qualify for "Lead Assurance", you must meet all of the following criteria:
you must be a private advertiser and not a professional landlord or estate agent
you must have actually paid for a rental advertisement on the Sites (ads provided at no cost by Daft are not eligible)
you must have placed your rental advertisement on the Sites on or after 1st February 2016
you must have entered the ad correctly onto the Sites in the first instance, including area, description, contact details etc.
you must request to avail of the "Lead Assurance" within 7 days of your advertisements original expiry date, providing your property ID
The re-listed ad can only be used for the same property as originally advertised, is only applicable to rental advertisements that have not received any
enquiries (by either phone or email enquiries) during the term of the advertisement and each individual advertisement can only avail of the Lead Assurance
once (i.e. each ad may only remain on the Sites for a maximum period of 187 days).
The content you post on the Sites
You are solely responsible for your conduct and any advertising or other information that you submit, post, and/or display on the Sites. You agree not to
post advertising or other information contrary to these House Rules, the Terms and Conditions or any applicable law.
Due to the real-time nature of the Sites, Daft cannot and is not required to review the contents of advertising or other information posted to the Sites,
nor does it confirm the validity of information submitted. Daft hereby notifies you that it does not actively monitor advertising or other material posted
by users and, as such, is not responsible for and gives no warranty or representation in relation to advertising and other information posted to the Sites.
Whilst we do not monitor advertising or other information posted by advertisers, we reserve the right to take down advertisements or other information that
comes to our attention via a complaint, a “report ad” notification or otherwise. Advertisers who repeatedly flout these House Rules for
Advertisers and/or our Terms and Conditions will be barred from advertising on the Sites. This operates on a "three-strikes-and-you're-out" basis. If we
have to remove advertisements or other information posted by you on three occasions, you will be blacklisted. You will not necessarily be notified when
advertisements or other information are removed. Daft will not enter into any correspondence with or about users who have been blacklisted.
Daft reserves the right to immediately ban a user if there has been a serious breach of the House Rules for Advertisers and/or the Terms and Conditions.
All decisions in relation to these matters are carried out at the sole discretion of Daft.
In accordance with applicable data protection legislation, Daft reserves the right to reveal your identity (or whatever information it knows about you) in
the event of a complaint or legal action arising from any advertisement or other information posted by you.
We may, but are not obliged to, remove or limit access to advertisements or other information from any advertiser which breaches these House Rules for
Advertisers or the Terms and Conditions.
You own the advertisements and other information you post on the Sites and Daft does not claim ownership of them. However, you grant Daft permission to be
able to display these advertisements or other information and in some cases to modify it for best display - for different browsers, for our mobile site,
and so on.
Consequently, by posting any advertisements or other information on or through the Sites, you grant Daft a licence to use, modify, publicly perform,
publicly display, reproduce, and distribute such material whether on the Sites, any other site or otherwise. The licence you grant to Daft is
non-exclusive, royalty-free and fully paid, sub- licensable, and worldwide. The licence applies only to use of the advertisements or other information for
the purpose of providing the Daft service. You also waive to the fullest extent permissible by law any moral rights in such advertisements or other
information. You are responsible for making sure that you have all rights to what you post, including rights necessary for you to grant the licence above.
By posting any advertisements or other information on the Sites you represent and warrant that (i) you own the advertisements or other information posted
by you or otherwise have the right to grant the licence above, and (ii) the posting of the advertisements or other information does not violate the privacy
rights, publicity rights, intellectual property rights, confidentiality, contract rights or any other rights of any person, company or entity. You agree to
pay all royalties, fees, or any other monies owing to any person by reason of any advertisements or other information posted by you to or through the
The telephone number listed on your advert must be correct, and you must have the permission of the owner of the number to display it on your advert. It is
the responsibility of the account holder to ensure that these details are correct. Any incorrect telephone numbers or telephone numbers reported as being
incorrect may be removed from the Sites without further notice.
From time to time we may use advertisers' advertisements or other information for the purpose of advertising or marketing the Sites.