The Daft Media Kit

Daft is the most popular property website in Ireland. In the month of May 2009, we received 103 million valid page impressions and more than 1,275,630 unique visits. In 2007 just over €60 billion worth of property was sold through the website by Irish estate agents.

With our sophisticated targeted ad system we can fulfill a diverse range of marketing campaigns. To find out how you can target this broad affluent audience please review the rate card below and contact us at advertise@daft.ie to discuss your requirements.

Rate Card

Ireland's biggest property website. Daft has the largest selection of property for sale and to let in Ireland. The site covers all demographics from first-time-buyers to commercial property investors.

Our targeted advertising system allows you to construct sophisticated advertising campaigns. We can fulfil requests such as "Target only males between 18 and 25 who live in Dublin" or "Target all females looking to buy a new house".

Realtime Demographics

Traffic

• 103,423,960 page impressions per month
• 1,275,630 unique visitors per month
• 90% Irish-originated traffic (The majority of the 10% non-Irish traffic are people planning on coming to live in Ireland)

We use ABC electronic as our traffic monitoring system.

Accepted Ad Types

• Full Banner (468x60)
• Leaderboard (728x90)
• Skyscraper (120x600)
• Island (250x250)

Others sizes are available upon request. Our ad server can serve and track richmedia/flash ads.

Advertising Rates

Ad campaigns are charged per 1,000 page impressions (CPM) and prices start from €10 per 1,000 ads delivered.
We offer discounts on bulk and on long-term sponsorship, please contact us for the latest offers.
Reports are delivered to the client at the end of the campaign containing comprehensive stats on the campaign.

Contact Details

Media Sales Team
Phone: +353 1 421 8705
Email: advertising@daft.ie